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SEC-EDGAR · Financial Analysis Pack · v2 template

AMAZON COM INC

AMZN
One deck, one template, one scale — from companyfacts, segment XBRL and core metrics.
Data as of2026-03-31 · latest reporting period endSource filed2026-07-08 · latest SEC filingDeck built2026-08-02 · this report runExchange · IndustryNasdaq · Retail-Catalog & Mail-Order HousesCIK · Fiscal year0001018724 · FY-end 1231
Source: SEC EDGAR companyfacts · automatically generated — not manually reviewed
cover · 1 / 15
Cover1 / 15
AMZN

Reporting coverage

Fiscal years5
Quarters8
StatementsGuV · Bilanz · CF
Segments3
Facts loaded17 147
us-gaap concepts622

Derived measures

EBITDAEBIT + D&A
Net debtgross debt − cash
Single quarterscumulative(n) − cumulative(n−1)
Free cash flowoperating CF − capex
ROICEBIT·(1−s) / (EK + Schulden − Kasse)

Data status

reporteddirectly from the filing
derivedcomputed from reported measures
not availableconcept not tagged
not uniquely attributabledimension double-counts

Contents

1 · Financial Snapshot
2 · Segments & statements
3 · Change analyses
4 · Capital & returns
5 · Data provenance
AMZN · SEC EDGAR companyfacts · agenda
agenda · 2 / 15
agenda2 / 15
AMZN

Selected financial measures — level and five-year trend

Revenue growth

% YoY
12.4%+1.4pp vs FY24
9.510.010.511.011.512.012.5FY21FY22FY23FY24FY25Revenuegrowth9.411.811.012.4

Operating margin

EBIT / revenue
11.2%+0.4pp vs FY24
24681012FY21FY22FY23FY24FY25Operatingmargin5.32.46.410.811.2

ROIC

NOPAT / invested capital
16.4%-6.0pp vs FY24
5101520FY21FY22FY23FY24FY25ROIC14.33.515.322.416.4

Free cash flow

OCF − capex
7.70bn-25.18bn vs FY24
−20−100102030FY21FY22FY23FY24FY25Free cashflow−14.73−16.8932.2232.887.70

Cash conversion

FCF / OCF
6%-23pp vs FY24
−40−30−20−10010203040FY21FY22FY23FY24FY25Cashconversion−32−3638286
AMZN · SEC EDGAR companyfacts · scorecard
scorecard · 3 / 15
scorecard3 / 15
Segment profitability · FY2025 · profit pool

Segment revenue and profit contributions — revenue × margin by segment.

Profit pool

0%5%10%15%20%25%30%35%NorthAmericaInternationalAmazonWebServices426.3161.9128.7716.929.64.745.6EBIT margin (%)Revenue ($bn)7%3%35%Ø 11%​ · $bn

Segment reconciliation & profit

SegmentRevenueEBIT $EBIT %
North America426.3129.626.9%
International161.894.752.9%
Amazon Web Services128.7245.6135.4%
Σ Segments716.9279.9711.2%
Corporate & reconciling0.000.00
= Group (consol. P&L)716.9279.9711.2%

Findings

structure · concentration · cost lever
  • AWS is the narrowest bar by revenue (~$129bn) but the tallest by margin (~35%) — its area (profit) dwarfs the rest.
  • North America is huge by revenue (~$426bn) but thin (~7%); a wide, short bar.
  • International only recently turned profitable (~3%).
  • Only EBIT is tagged by segment — no gross/COGS split — so the ladder stops at operating income.

Apparatus

sources · limitations · provenance · links
Sources

SEC EDGAR companyfacts 10-K (audited) · Segment-XBRL · curated kpi. Every row reconciles to the group.

Limitations

Profit levels by segment: EBIT. Segment data annual-only (no LTM). 2nd dimension: Region.

Provenance

reported derived (yellow tint).

Related

→ Segment-Walk (who) · → Operating-Bridge (why) · → P&L

chartsmcp stack_mekko (level-switch) · field switches in the panel header · table in flow — expand lengthens the page
segments · 4 / 15
Segments4 / 15
Statements · income statement · 5 fiscal years & 8 quarters · US GAAPbetterworse

Income statement — the full earnings ladder, collapsible.

Income statement · $mFiscal year · $mQuarter (fiscal) · $m
FY25FY24FY23FY22FY21Q1·26Q4·25Q3·25Q2·25Q1·25Q4·24Q3·24Q2·24
Revenue716,924637,959574,785513,983469,822181,519213,386180,169167,702155,667187,792158,877147,977
Cost of revenue356,414326,288304,739288,831272,34487,463109,95988,67080,80976,97698,89380,97773,785
Gross profit360,510311,671270,046225,152197,47894,056103,42791,49986,89378,69188,89977,90074,192
Gross margin %50.3%48.9%47.0%43.8%42.0%51.8%48.5%50.8%51.8%50.6%47.3%49.0%50.1%
Operating expenses636,949569,366537,933501,735444,943157,667188,409162,747148,531137,262166,589141,466133,305
Sales and marketing47,12943,90744,37042,23832,55110,31414,26411,68611,4169,76313,12410,60910,512
General and administrative11,17211,35911,81611,8918,8232,5872,7042,8752,9652,6282,8632,7133,041
R&D % of revenue
Operating income (EBIT)79,97568,59336,85212,24824,87923,85224,97717,42219,17118,40521,20317,41114,672
Operating margin %11.2%10.8%6.4%2.4%5.3%13.1%11.7%9.7%11.4%11.8%11.3%11.0%9.9%
Other income (expense), net17,33621705-18,18413,27215,9821,62810,7481,6863,2741,146626573
Income before income taxes97,31168,61437,557-5,93638,15139,83426,60528,17020,85721,67922,34918,03715,245
Provision for income taxes19,0879,2657,120-3,2174,7919,5604,9466,9102,6784,5532,3252,7061,767
Effective tax rate %19.6%13.5%19.0%54.2%12.6%24.0%18.6%24.5%12.8%21.0%10.4%15.0%11.6%
Net income77,67059,24830,425-2,72233,36430,25521,19221,18718,16417,12720,00415,32813,485
Net margin %10.8%9.3%5.3%-0.5%7.1%16.7%9.9%11.8%10.8%11.0%10.7%9.6%9.1%
Diluted earnings per share ($)7.175.532.90-0.273.242.781.951.681.591.431.26
Basic earnings per share ($)7.295.662.95-0.273.302.821.981.711.621.461.29
Revenue FY25
$717bn
latest FY
Operating margin
11%
EBIT / revenue
Net income FY25
$78bn
+31% vs FY21
Latest quarter
$182bn
Q1·26, +17% YoY
SEC EDGAR companyfacts (full) · 5 FY + 8 quarters · $m · bold line = drill · heatmap = Δ (QoQ/YoY), direction-aware · fiscal Q4 derived (FY − 9 mo.); EPS Q4 blank · margins derived.
income_statement · 5 / 15
P&L5 / 15
Statements · balance sheet · 5 fiscal years & 8 quarters · US GAAPbetterworse

Balance sheet — assets, liabilities and equity, collapsible.

Balance sheet · $mFiscal year · $mQuarter (fiscal) · $m
FY25FY24FY23FY22FY21Q1·26Q4·25Q3·25Q2·25Q1·25Q4·24Q3·24Q2·24
Total assets818,042624,894527,854462,675420,549916,630818,042727,921682,170643,256624,894584,626554,818
Total current assets229,083190,867172,351146,791161,580255,155229,083196,866191,420184,645190,867175,792173,307
Cash and equivalents86,81078,77973,38753,88836,220101,81686,81066,92257,74166,20778,77975,09171,178
Short-term investments
Accounts receivable, net67,72955,45152,25342,36032,89175,53267,72961,17557,41554,21655,45151,63850,106
Inventories38,32534,21433,31834,40532,64036,53438,32541,49440,82535,86434,21436,10334,109
Other current assets
Other / unclassified, net36,21922,42313,39316,13859,82941,27336,21927,27535,43928,35822,42312,96017,914
Total non-current assets588,959434,027355,503315,884258,969661,475588,959531,055490,750458,611434,027408,834381,511
Total liabilities
Total current liabilities218,005179,431164,917155,393142,266216,756218,005195,196186,921176,171179,431161,477158,172
Total non-current liabilities
Stockholders' equity411,065285,970201,875146,043138,245441,914411,065369,631333,775305,867285,970259,151236,447
Common stock and paid-in capital140,024120,86499,02575,06655,437143,979140,024135,679130,923124,514120,864115,934110,633
Retained earnings250,536172,866113,61883,19385,915280,791250,536229,344208,157189,993172,866152,862137,534
Accumulated other comprehensive income28,230-34-3,040-4,487-1,37624,86828,23012,3332,420-914-34-1,918-3,993
Other / unclassified, net-7,725-7,726-7,728-7,729-1,731-7,724-7,725-7,725-7,725-7,726-7,726-7,727-7,727
Total liabilities and equity818,042624,894527,854462,675420,549916,630818,042727,921682,170643,256624,894584,626554,818
Memo — leverage & capital
Total assets FY25
$818bn
latest FY
Total debt
$68bn
gross
Equity ratio
50%
equity / assets
Latest quarter
$917bn
Q1·26
SEC EDGAR companyfacts (full) · point-in-time (instant) · $m · bold line = drill · heatmap = Δ (QoQ/YoY), direction-aware (more debt = worse) · no derivation · ratios derived.
balance_sheet · 6 / 15
BS6 / 15
Statements · cash flow · 5 fiscal years & 8 quarters · US GAAPbetterworse

Cash flow — operating, investing, financing and free cash flow.

Cash flow · $mFiscal year · $mQuarter (fiscal) · $m
FY25FY24FY23FY22FY21Q1·26Q4·25Q3·25Q2·25Q1·25Q4·24Q3·24Q2·24
Net cash from operating activities139,514115,87784,94646,75246,327148,5318,8239,5547,234113,9033,1714,754
Net income77,67059,24830,425-2,72233,36490,7981,1885,8594,67965,9449,3805,449
Depreciation and amortization65,75652,79548,66341,92134,43370,4393,8403,3543,18955,3731,8111,311
Stock-based compensation19,46722,01124,02319,62112,75719,810-598-486-18820,739-1,324-496
Deferred income taxes11,470-4,648-5,876-8,148-31023,7612,43011,447796-3,203-144-121
Working capital & other, net-34,849-13,529-12,289-3,920-33,917-56,2771,963-10,620-1,242-24,950-6,552-1,389
Operating cash flow margin %19.5%18.2%14.8%9.1%9.9%81.8%4.1%5.3%4.3%73.2%1.7%3.0%
Net cash used in investing activities-142,545-94,342-49,833-37,601-58,154-176,954-9,802-9,174-17,286-106,283-24,842-5,146
Capital expenditures-131,819-82,999-52,729-63,645-61,053-151,003-11,688-12,475-14,563-93,093-13,246-10,141
Acquisitions, net-19,297-164-1,129-3,6801,007
Other investing, net-10,726-11,3432,89626,0442,899-6,6541,8863,465-1,594-9,510-11,5963,988
Net cash from financing activities9,661-11,812-15,8799,7186,29162,47515,5992,7141,951-10,6033,4386,190
Share repurchases-0-0-6,000-0
Dividends paid
Debt repayments, net-5,021-9,182-3,676-1,258-1,590-5,0211,2381,1751,418-8,852-2,210-2,183
Other financing, net14,682-2,630-12,20316,9767,88167,49614,3611,539533-1,7515,6488,373
Effect of exchange rate & other1,164-1,301403-1,093-3647471,387-1,0871,320-456-1,9411,192
Net change in cash7,7948,42219,63717,776-5,90034,79916,0072,007-6,781-3,439-20,1746,990
Free cash flow (OCF − capex)7,69532,87832,217-16,893-14,726-2,472-2,865-2,921-7,32920,810-10,075-5,387
Operating cash flow FY25
$140bn
latest FY
Free cash flow FY25
$8bn
OCF − capex
Cash conversion
6%
FCF / OCF
Latest quarter
$149bn
Q1·26
SEC EDGAR companyfacts (full) · 5 FY + 8 quarters · $m · bold line = drill · quarterly flows unwound from year-to-date (YTD n − YTD n−1); fiscal Q4 = FY − 9 mo. · outflows negative · ratios derived.
cash_flow · 7 / 15
CF7 / 15
AMZN

Change by segment — walk and build-up

Segment walk — who moved the group number

$bn / pp
638.038.819.021.2716.9FY24638.0NorthAmericaInterna-tionalAmazonWeb.FY25716.9

Segment build-up — Revenue

$bn
$bnFY23FY24FY25ΔAnteil
North America352.83387.50426.31+38.8159%
International131.20142.91161.89+18.9923%
Amazon Web Services90.76107.56128.72+21.1718%
Group (Revenue)574.78637.96716.92+78.97100%
AMZN · SEC EDGAR companyfacts · segment_walk_v2
segment_walk_v2 · 8 / 15
segment_walk_v28 / 15
AMZN

Change in profit — volume, margin and cost components

Driver walk — volume, margin and the cost drivers behind it

$bn / pp
68.68.89.1−6.680.0FY2468.6VolumeCost ofrevenueOperat-ingexpensesFY2580.0

Common-size P&L — the two compared years

$bn · % of revenue
$bnFY24FY25% rev FY24% rev FY25Δpp
Revenue637.96716.92100.0%100.0%+0.0pp
Cost of revenue326.29356.4151.1%49.7%-1.4pp
Gross profit311.67360.5148.9%50.3%+1.4pp
G&A / SG&A11.3611.171.8%1.6%-0.2pp
Operating income (EBIT)68.5979.9710.8%11.2%+0.4pp
D&A52.8065.768.3%9.2%+0.9pp
Non-operating, net0.0217.340.0%2.4%+2.4pp
Income tax9.2719.091.5%2.7%+1.2pp
Net income59.2577.679.3%10.8%+1.5pp
AMZN · SEC EDGAR companyfacts · driver_walk_v2
driver_walk_v2 · 9 / 15
driver_walk_v29 / 15
AMZN

From pre-tax result to the bottom line — tax and exceptional effects

Financing & tax — from operating result to the bottom line

$bn
59.211.416.9−6.0−3.877.7Net FY2459.2Operat-ing(ΔEBIT)Non-op-eratingTax rateTax onhigherbaseNet FY2577.7

Exceptionals — reported versus adjusted

$bn
80.01.381.3EBITreported80.0Assetimpair-mentadjusted81.3
AMZN · SEC EDGAR companyfacts · fintax_slide
fintax_slide · 10 / 15
fintax_slide10 / 15
AMZN

Debt / EBITDA — figure, bridge, evidence

Net debt
$-18.0bn
net cash position
EBITDA
$145.7bn
trailing FY
Leverage
0.47×
gross debt / EBITDA
Change
<0.01×
vs FY24

Gross debt / EBITDA — two effects — nesting explains net debt, not gross

×
0.4760.084−0.0870.472FY240.48×Δ NetdebtΔEBITDAFY250.47×

Build-up — debt, cash, earnings

$bn
$bnFY20FY21FY22FY23FY24FY25
Gross debt33.050.671.367.057.868.9
− Cash and equivalents42.136.253.973.478.886.8
= Net debt-9.214.317.5-6.4-21.0-18.0
EBITDA48.159.354.285.5121.4145.7
Net debt / EBITDA-0.19×0.24×0.32×-0.08×-0.17×-0.12×
Gross debt / EBITDA0.69×0.85×1.32×0.78×0.48×0.47×
AMZN · SEC EDGAR companyfacts · leverage_walk_v3
leverage_walk_v3 · 11 / 15
leverage_walk_v311 / 15
AMZN

Returns on capital — ROE, ROIC, ROA and their decomposition

Returns — ROE, ROIC, ROA and what drives them

%
−50510152025FY21FY22FY23FY24FY25ROE24.1−1.915.120.718.9

Findings, method and provenance

  • Return on equity 18.9% (-1.8pp vs FY24).
  • DuPont. margin +3.1pp, asset turnover -3.0pp, equity multiplier -1.9pp — margin did the most work. Margin 9.3% → 10.8%, turnover 1.02 → 0.88×, multiplier 2.19 → 1.99×.
  • ROIC 16.4% — NOPAT (EBIT at the effective tax rate) over equity plus debt less cash; the measure that ignores how the mix is financed.
  • Capital returned — none: AMZN tags neither repurchases nor dividends in the latest year. Cash stays in the business.

All inputs from the same statement layer as the P&L, balance sheet and cash-flow slides. ROE = net income / equity · ROA = net income / assets · ROIC = EBIT·(1 − effective tax rate) / (equity + debt − cash). DuPont splits ΔROE into margin × asset turnover × equity multiplier using the order-neutral Shapley decomposition for a three-factor product — the three contributions sum to the ROE change exactly.

AMZN · SEC EDGAR companyfacts · returns_slide
returns_slide · 12 / 15
returns_slide12 / 15
AMZN

Free cash flow and capital returned

Capital returns — buybacks, dividends and what funds them

$bn / %
−14.736.00−16.8932.2232.887.70FY21FY22FY23FY24FY25BuybacksDividendsFree cash flow

Cash hierarchy — from operating cash flow to distributions

$bn / %
FY25FY24FY23FY22FY21
Operating cash flow139.5115.984.946.846.3
− Capex131.883.052.763.661.1
= Free cash flow7.732.932.2-16.9-14.7
Dividends
Share repurchases0.00.06.00.0
= Total distributions0.00.00.06.00.0
Distributions / FCF0 %0 %0 %-36 %-0 %
Distributions / net income0 %0 %0 %-220 %0 %
AMZN · SEC EDGAR companyfacts · capital_returns
capital_returns · 13 / 15
capital_returns13 / 15
AMZN

Automatically generated quantitative observations

Selected by rule, not phrased freely: candidates are ranked by size of change and data quality, at most one observation per measure family. Each names start value, end value, change and the evidence page.

  • Equity rose from 286.0bn in FY24 to 411.1bn in FY25, a change of +43.7 %. See page 6.
  • Net income rose from 59.2bn in FY24 to 77.7bn in FY25, a change of +31.1 %. See page 5.
  • Total assets rose from 624.9bn in FY24 to 818.0bn in FY25, a change of +30.9 %. See page 6.
  • Operating cash flow rose from 115.9bn in FY24 to 139.5bn in FY25, a change of +20.4 %. See page 7.
  • Operating profit rose from 68.6bn in FY24 to 80.0bn in FY25, a change of +16.6 %. See page 5.
  • Revenue rose from 638.0bn in FY24 to 716.9bn in FY25, a change of +12.4 %. See page 5.

Data notes

  • Single quarters are unwound from cumulative filings; the four quarters sum to the reported fiscal year.
AMZN · SEC EDGAR companyfacts · findings
findings · 14 / 15
findings14 / 15
AMZN

Data provenance and concept ledger

Concept ledger — from a deck line back to the filing

us-gaap
Lineresolved us-gaap tagfactsstaterest of the chain
revRevenueFromContractWithCustomerExcludingAssessedTax59resolvedRevenues, RevenueFromContractWithCustomerIncludingAssessedTax
cogsCostOfGoodsAndServicesSold109resolvedCostOfRevenue, CostOfGoodsSold
grossnot taggedGrossProfit
rndnot taggedResearchAndDevelopmentExpense
smMarketingExpense109resolvedSellingAndMarketingExpense
gaGeneralAndAdministrativeExpense109resolved
sganot taggedSellingGeneralAndAdministrativeExpense
opexCostsAndExpenses99resolvedOperatingExpenses
ebitOperatingIncomeLoss118resolved
otherNonoperatingIncomeExpense109resolvedOtherNonoperatingIncomeExpense
pretaxIncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments121resolvedIncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest
taxIncomeTaxExpenseBenefit121resolved
netNetIncomeLoss175resolvedProfitLoss
epsdEarningsPerShareDiluted121resolved
epsbEarningsPerShareBasic121resolved

Loaded: 17,147 facts across 622 concepts for CIK 0001018724. The chain is tried in order; the first tag with a value for 2025-12-31 wins — that is how one report stays readable across firms that report the same measure under different tags.

AMZN · SEC EDGAR companyfacts · provenance
provenance · 15 / 15
provenance15 / 15